ANANDINI, LOVINDA (2010) THE IMPACT OF ONLINE SHOPPING ORIENTATION, PERCEIVED BENEFITS, AND TECHNOLOGY ACCEPTANCE MODEL (TAM) ON STUDENTS' INTENTION TOWARD ONLINE SHOPPING. Other thesis, FAKULTAS EKONOMI.
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Abstract
The internet has become a key medium for the purchase of products and services in virtual markets and has effectively linked all countries and business. Through the internet, electronic commerce offers a hemendously wide variety of electronic business opportunities. One of thern is online shopping which has become the popular internet activity after e-mail or instant messaging and web browsing. Even though this method has started to win hearts the consumers, the factors influencing the willingness to shop online are still unknown. To ensure the success of online business, it is important for the retailers to understand their targeted customers. Such retailers' awareness of the factors afTecting buyers' intention can further develop their marketing sffategies in converting potential customers into active * ones, while maintaining their existent online customers.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Unit atau Lembaga: | Fakultas Ekonomi > Manajemen |
| Depositing User: | SSi Resta Yanda |
| Date Deposited: | 12 May 2011 09:11 |
| Last Modified: | 12 May 2011 09:11 |
| URI: | http://repository.unand.ac.id/id/eprint/12991 |
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