PENGARUH MEREK DAN NEGARA ASAL (COUNTRY OF ORIGIN) TERHADAP SIKAP KONSUMEN DALAM MEMILIH PRODUK HANDPHONE (Studi pada Mahasiswa S1 FE Reguler Mandiri Universitas Andalas)

E.T, Eva Junita (2010) PENGARUH MEREK DAN NEGARA ASAL (COUNTRY OF ORIGIN) TERHADAP SIKAP KONSUMEN DALAM MEMILIH PRODUK HANDPHONE (Studi pada Mahasiswa S1 FE Reguler Mandiri Universitas Andalas). Other thesis, FAKULTAS EKONOMI.

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Abstract

Purpose of this study to see whether the brand and country of origin have an impact on consumers attitudes in choosing products af handphone. Producers in it's promoional actiu-ities, oft9n mentions brand and country of origin. Because, Indonesian people tend to prefer and hove a good perception about important products compare to the domestic products. Consumer will use brand and country of origin as a basic, if they don't have competence to judge the quality of the products. This study used multiple linear regression analysis. From the data analysis, it is found that brand and country of origin hqve inJluence on consumer ottitudes in selecting product of handphone.

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