PENGARUH PELAKSANAAN PROMOSI TELEPON GENGGAM TERHADAP SIKAP KONSUMEN (Suatu Survey pad a Mahasiswa Program Ekstensi Fakultas Ekonomi Universitas Andalas di Padang)

Suziana, Suziana and Hidayatt, M. and Herri, Herri (2010) PENGARUH PELAKSANAAN PROMOSI TELEPON GENGGAM TERHADAP SIKAP KONSUMEN (Suatu Survey pad a Mahasiswa Program Ekstensi Fakultas Ekonomi Universitas Andalas di Padang). Working Paper. FAKULTAS EKONOMI. (Unpublished)

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Abstract

The background of the re.vearch is issvue about the importance of promotion of handphone. This research held to examine promotion in con.vumer’s mind and it ifluence to con.vumer attitude. The method use is this research is survey method. Data was collected by stratified random sampling method to 100 respondents in Extension Program FEUA which are being primary data. According statistical measvurement, the value of Adjusted R Squares is 0,123 which mean promotion explain about of change variation of consumer attitude. Promotion variable are below of research significant level which is a =0,05. The research conclusion that promotion is has significant influence on consumer attitude.

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