Ilyas, Yusniar and Irwan, Irwan and Aditya, Widha (2014) ANALISIS PENGARUH KEPUASAN PELANGGAN DAN CITRA PERUSAHAANTERHADAPLOYALITASPELANGGAN Studi kasus: R.S. Yos Sudarso Padang. Working Paper. Fakultas Ekonomi. (Unpublished)
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Abstract
This research exallline .factors that might impact on customer loyaty. These factors include corporate image and customer satisfaction. This research help us extend our understanding of the relationship between customer loyalty. corporate image and customer satisfaction on service industry in particualar hospital. This research use the primary data from customer in Yos Sudarso Hospital, finding indicade that corporate image and customer satisfaction have direct impact and have positive relationship to customer loyaty. Keyword: Kepuasan Pelanggan, Citra Perusahaan, Loyalitas Pelanggan
| Item Type: | Monograph (Working Paper) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Unit atau Lembaga: | Fakultas Ekonomi > Ilmu Ekonomi |
| Depositing User: | SSi Renny Pebrica |
| Date Deposited: | 02 Jun 2010 04:36 |
| Last Modified: | 06 Jul 2015 08:16 |
| URI: | http://repository.unand.ac.id/id/eprint/1685 |
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