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BEHAVIOR USING ONLINE ADVERTISEMENT: USING TAM (TECHNOLOGY ACCEPTANCE MODEL)

MULIA PUTRA, M. RIDO (2014) BEHAVIOR USING ONLINE ADVERTISEMENT: USING TAM (TECHNOLOGY ACCEPTANCE MODEL). Other thesis, Universitas Andalas.

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Abstract

The current research proposes the testing of TAM (Technology Acceptance Model) on online advertisement of Andalas University student with total of 220 respondents participated in this research by using convenience sampling technique and total question are 26 items. The findings indicate that perceived ease of use, perceived usefulness and attitudes toward online advertisement were positively related to behavior intention. Keywords: tam, attitude, behavioral intention, online advertisement

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Unit atau Lembaga: Fakultas Ekonomi > Manajemen
Depositing User: Riani Tri Utami
Date Deposited: 10 Apr 2014 12:03
Last Modified: 10 Apr 2014 12:03
URI: http://repository.unand.ac.id/id/eprint/19189

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