Repository Universitas Andalas

“THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCT”

Yulia Erman, Hilda (2014) “THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCT”. “THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCT” . (Unpublished)

[img]
Preview
PDF (Jurnal)
Download (249Kb) | Preview

Abstract

“THE INFLUENCE OF CUSTOMER DISSATISFACTION, NEEDS OF LOOKING FOR VARIETY, PRODUCT PRICE AND COMPETITORS ON THE BRAND SWITCHING DECISION OF COSMETIC PRODUCT” CASE IN: PADANG CITY.” Hilda Yulia Erman Economic Faculty, Andalas University, Padang Dr. Harif Amali Rivai, SE, MSi ABSTRACT This research investigates the relationship between“The Influence of Customer Dissatisfaction, Needs of Looking for Variety, Product Price, and Competitors Advertisement on the Brand Switching Decision of Cosmetic Product. (Case in: Padang City).” The data obtained through questionnaire. The samples were drawn from 150people who ever did the brand switching of cosmetic product. The data analyzed by using SPSS 16. In this research there are five variables, those are independent variable which are customers dissatisfaction, needs of looking for variety, product price, and competitors advertisement, the dependent variable which is brand switching. The findings indicated that customer dissatisfactionhas significant to brand switching, needs of looking for variety has no significant to motivation, product price has significant to brand switching and competitor advertisement has significant to brand switching.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Unit atau Lembaga: UNSPECIFIED
Depositing User: Agustiadi rd agustiadiRudi
Date Deposited: 20 May 2014 06:15
Last Modified: 04 Feb 2015 06:21
URI: http://repository.unand.ac.id/id/eprint/20423

Actions (login required)

View Item View Item