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PENGARUH KUALITAS OBJEK WISATA SUMATERA BARAT TERHADAP KEPUASAN WISATAWAN

Ardhana, Duky PENGARUH KUALITAS OBJEK WISATA SUMATERA BARAT TERHADAP KEPUASAN WISATAWAN. PENGARUH KUALITAS OBJEK WISATA SUMATERA BARAT TERHADAP KEPUASAN WISATAWAN . (Unpublished)

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Abstract

This study aimsto investigate the influencestrategy ofproductdifferentiationandSatisfaction ofCustomer Loyalty InBandungRestaurantSoerabiEnhaiInthe city of Padang. Data analysis methodused isstructuralequation modelinganalysis(structuralequation modeling) with the help ofSmartPLS2.0M3. This studyusesasample of100respondents. Theindependent variablesthatConsistDifferentiationProduct DifferentiationServicesBids(X1), DifferentiationSubmissionorSubmissionServices(X2), DifferentiationCitra(X3), while the dependent variableis theCustomerSatisfaction(Y1) Customer Loyalty(Y2). Results of this studyshowedthatonly thedimensions ofDifferentiationandDifferentiationofferservicesthat significantly influence theimage ofSatisfactionandCustomer Loyaltyin theRestaurantBandungSoerabiEnhaiInPadang, whileDifferentiationdeliveryordeliveryservicesare notsignificant. Keywords: ProductDifferentiation, CustomerSatisfaction, Customer Loyalty

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Unit atau Lembaga: UNSPECIFIED
Depositing User: cecem cempaka cecem
Date Deposited: 12 Apr 2014 04:47
Last Modified: 12 Apr 2014 04:47
URI: http://repository.unand.ac.id/id/eprint/20591

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