Membangun Competitive Advantage melalui Strategic Position dan Innovasi

Rivai, Harif Amali (2008) Membangun Competitive Advantage melalui Strategic Position dan Innovasi. Jurnal Bisnis & Manajemen, 4 (1).

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Abstract

The rapid changes of business naturally has forced the competition exacerbate in every kind activities including marketing. Companies should be aware their competitors’ strategies in gaining market share. One of key strategy made the company success was strategic innovation that demand created new ideas according to the customers’ needs. With those strategies strive not only to maintain old customer but also to reach the customers candidate become potential customers. In innovation must be conducted with focus and simplify manner in order to make customer confuse. Thereby, would create new market or new customer. Creating and developing new ideas the company have to analyse their industry by strategic position map that lead to customer-oriented business.Company attrativeness would be affected by customer perceive regard to deliver values that companies is offered. Key words: strategic innovation; customers’ needs; customer oriented business

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