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MENINGKATKAN PENJUALAN DENGAN MENINGKATKAN PANGSA PASAR SUSU PASTEURISASI MELALUI PENERAPAN STRATEGI BAURAN PEMASARAN (MARKETING MIX)

Wati, Rahmi and Nurhayati , Nurhayati and Yusri, Jum’atri (2008) MENINGKATKAN PENJUALAN DENGAN MENINGKATKAN PANGSA PASAR SUSU PASTEURISASI MELALUI PENERAPAN STRATEGI BAURAN PEMASARAN (MARKETING MIX). Warta Pengabdian Andalas, XIV (21).

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Abstract

A Project that have been done by Serambi Mekah dairy farm-located in Padang Panjang – is to increase the sales through market share expanding wich applying marketing mix strategy. This Project mainly concern in evaluated four marketing mix elemnts; product,price,promotion and place. The evaluation shows that this project is succeed enough to incereas the sale especially to conventional segment. By now, the farm is able to offer for sle mor than 1000 pacs milk per day, in fact this farm has over subscription.

Item Type: Article
Subjects: A General Works > AI Indexes (General)
Unit atau Lembaga: UNSPECIFIED
Depositing User: SSi diana zulyetti
Date Deposited: 16 Jun 2010 03:54
Last Modified: 16 Jun 2010 03:54
URI: http://repository.unand.ac.id/id/eprint/2573

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