PENGEMBANGAN USAHA PISANG SALAI MELALUI PENERAPAN TEKNOLOGI ALAT PENGERING TIPE RAK DENGAN SYSTEM HYBRID DAN PENERAPAN STRATEGI BAURAN PEMASARAN

Mutiara, Vonny Indah and Azrifirwan , Azrifirwan and Makky, Muhammad (2008) PENGEMBANGAN USAHA PISANG SALAI MELALUI PENERAPAN TEKNOLOGI ALAT PENGERING TIPE RAK DENGAN SYSTEM HYBRID DAN PENERAPAN STRATEGI BAURAN PEMASARAN. Warta Pengabdian Andalas , XIV (21).

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Abstract

This applied research was conducted in a small scale industry “Pisang Salai Mama Bukit Sanggul Sejati” in km 25 Kasang, Kabupaten Padang Pariaman. This activity aims (1) to introduce a drying technology, processing and packaging technology in order to improve the capacity and the quality of product; and (2) to introduce mix marketing concept, which are product, price, place and promotion (4P). A try dryer with hybrid system has successfully introduced and this technology has been applied by the small scale industry. Moreover, mix marketing concept is welcomed by the small scale industry. Consequently, they try to apply this concept in order to expand their market

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