Repository Universitas Andalas

FAKTOR BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN MEMILIH RUMAH SAKIT UMUM SWASTA DI KOTA PADANG

Lita, Ratni Prima and Suziana, Suziana and Ilyas , Yusniar (2010) FAKTOR BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN MEMILIH RUMAH SAKIT UMUM SWASTA DI KOTA PADANG. Project Report. Lembaga Penelitian Universitas Andalas. (Unpublished)

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Abstract

The number of hospitals has increased with the increase of people's demand for health service, particularly in big cities including the Padang Municipality. The increase in number of hospitals, in turn, enhances the competition among health service. Therefore, the hospital management should determine an appropriate marketing strategy to win the competition. By understanding the consumer's behaviour, the management will be able to determine the appropriate strategy to meet the consumer's demands. This study is aimed at determining the factor of marketing mix considered in selecting the private hospital of the Padang Municipality, and the variables representing each factor considered. This study was conducted on 100 households of which one or more family members have been hospitalized in one of the private hospitals were used, namely, R.S Yos Sudarso, R.S Islam Ibnu Sina, R.S Assiyah/Muhammadiyah and R.S Selaguri situated in the Padang Municipality.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
Unit atau Lembaga: Lembaga Penelitian Unand
Depositing User: SSi Santi Ariningsih
Date Deposited: 01 Nov 2010 02:52
Last Modified: 21 Sep 2011 06:40
URI: http://repository.unand.ac.id/id/eprint/5134

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