Analysis Organizational Antecedents of Market Orientation In High Educational Institution

Nover, Selly Hendelia (2009) Analysis Organizational Antecedents of Market Orientation In High Educational Institution. Other thesis, Fakultas Ekonomi.

Preview

PDF (Analysis Organizational Antecedents of Market Orientation In High Educational Institution) - Supplemental Material Available under License Creative Commons Public Domain Dedication. Download (329Kb) | Preview

Abstract

This research aims at examining empirically organizational antecedents of market orientation in high educational institution. The sample of the research is head department or secretary in each department in every high educational institution, which used 85 samples. The research uses primary data and secondary dara. Primary data is collected by doing questionnaires distribution Whereas secondary data is gathered from literature review. Dependent variable in this research is market oriented behavior. And independent vsriables are higlr level fipnagem�nt, interdeparfmental dynarnic and organizational system. Spss program application is used to analyze the data. The analysis of proposed model has met dl goodness of fit indicatel. requirement, so that can be accepted as reserch model. Specifically, the research found some supported and unsupponed foundings of hypothesis. First high level management factors have revealed has significant contrary influence on market orientation in high educational instituion, second interdepartmental dynamic factors have revealed has insignificant contrary influence on market orientation in high educational institution. Third, organizational system factors also revealed has insignificant contrary influence on market orientation in high educational institution.

Actions (login required)

View Item