Key Success Factor Analysis of Billiard Business in Padang (A Case Study of The Matchroom Billiard)

Jaya, Hery Sukarno (2009) Key Success Factor Analysis of Billiard Business in Padang (A Case Study of The Matchroom Billiard). Other thesis, Fakultas Ekonomi.

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Abstract

The objective of this research is to examine the key success factors and future strategies of the billiard Matchroom. In maximizing the result, this research use two analysis tools: Key Success Factors Analysis, and SWOT analysis. This research involved 90 samples of billiard customers in six billiard spots of Padang city. The respondents were undertaken using random sampling design. The research uses questionnaires and in-depth interview (with the billiard Matchroom manager) to collect the primary data and the literature reviews to gather the secondary data. The key success factors are generated by combining the results of questionnaires and interviews, meanwhile the future strategies are generated by exploring SWOT Matrix and lnternal External Matrix. The results suggest this billiard spot to implement ST Shategy (SWOT Matrix) and Concentric Diversification (lnternal External Matrix) as the results of exploring the key success factors. The principal contribution of this research is that it demonstrates empirically the using of Key Success Factors Analysis in its relation to generate firm future strategies by using SWOT Analysis tools. Keywords: Key Success Factors, SWOT Analysis

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