PRAMITA DEVIA, LIZA
(2014)
PRESUPPOSISI DALAM TAGLINE FILM ANIME.
Other thesis, Universitas Andalas.
Abstract
ABSTRAK
PRESUPOSISI DALAM TAGLINE FILM ANIME
TINJAUAN PRAGMATIK
Oleh : Liza Pramita Devia
Kata Kunci : presuposisi , tagline dan film anime.
Penelitian ini membahas presuposisi dalam tagline film anime. Tagline berfungsi
untuk memberi informasi intisari film kepada pembaca, copywriter secara tidak langsung
mengadopsi pendekatan presuposisi dalam tagline. Presuposisi merupakan suatu cara untuk
mengetahui informasi secara tersirat. Tujuan penelitian ini mengklasifikasi tipe-tipe
presuposisi dan mengetahui maksud presuposisi dalam tagline film anime.
Penelitian ini menggunakan teknik non observasi partisipan untuk mengumpulkan
data, data poster film diperoleh dari berbagai situs internet. Data-data yang dianalisis
sebanyak 14 poster film anime yang box office movie dari tahun 2001-2012.Kriteria
pemilihan film yaitu film yang box office movie sekaligus nominasi dan pemenang dari
penghargaan festival film. Metode identitas pragmatik digunakan untuk menganalisis data,
metode ini berdasarkan Sudaryanto. Teori yang digunakan yaitu teori presuposisi dan konteks
menurut Yule dalam bukunya Pragmatics. Tahap penyajian hasil anallisis data yaitu
metode informal dan formal.
Peneliti memperoleh tipe presuposisi dalam tagline film anime yaitu presuposisi
eksistensial sebanyak 9 poster film, presuposisi faktif hanya 1 poster film, presuposisi
struktural sebanyak 3 poster film dan presuposisi faktual tandingan hanya 1 poster film.
Maksud presuposisi yang terdapat dalam tagline film anime yaitu menyatakan keberadaan
benda, menginformasikan kebenaran yang didasarkan atas fakta, memberi pilihan solusi atas
masalah cerita film ke bentuk kalimat pengandaian dan mengungkapkan harapan, sindiran
dan peringatan ke bentuk kalimat tanya.
ABSTRACK
PRESUPPOSITION OF TAGLINE ANIME MOVIE
PRAGMATIC APPROACH
By : Liza Pramita Devia
Key Word : presupposition , tagline , anime movie
The research discussed presupposition of tagline anime movie. The function of tagline
was serve the clue of movie story to reader, copywriter adopted the presupposition into
tagline anime movie indirectly. Presupposition was the way how to know the information by
implicitly. The purpose of this research was to clasifie types of presupposition and to know
the intended meaning of presupposition in anime movie tagline.
This research used non participants observation technique for collecting anime movie
posters, the data were taken from a variety of website. The data were analyzed around 14
movie posters which were anime movie box office (2001-2012). The criteria of data were the
nomination and the winner of movie festival award. Pragmatic identity method was used to
analyze the data, this method was based on Sudaryanto. The research used presupposition
theory according to Yule in his book Pragmatics. The method of the presenting data analysis
was non formal and formal method.
Based on data analysis, the research found four of presupposition types and four the
inteded meaning of tagline anime movie. The typees of presupposition were existential
presupposition (9 movie posters), factive presupposition (1 movie poster), structure
presupposition (3 movie posters) and counterfactual presuppostion (1 movie poster). The
intended meaning of tagline anime movies were to show the entity of things, to inform the
truth of fact, to give another solution of movie story into if-clause version Japanese and to
express the hope, warning and sarcatism into question sentence version Japanese
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