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PENGARUH PRODUCT PLACEMENT ACCEPTANCE (PENERIMAAN PENEMPATAN PRODUK) TERHADAP CONSUMER PURCHASE INTENTION (NIAT BELI KONSUMEN) DENGAN BRAND RECALL SEBAGAI VARIABEL INTERVENING (Studi Kasus: Product Placement Smartphone Samsung Galaxy dalam Korean Movies)

Maldin, Christina Agnesia (2014) PENGARUH PRODUCT PLACEMENT ACCEPTANCE (PENERIMAAN PENEMPATAN PRODUK) TERHADAP CONSUMER PURCHASE INTENTION (NIAT BELI KONSUMEN) DENGAN BRAND RECALL SEBAGAI VARIABEL INTERVENING (Studi Kasus: Product Placement Smartphone Samsung Galaxy dalam Korean Movies). Other thesis, andalas university.

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Abstract

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Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Unit atau Lembaga: Fakultas Ekonomi > Manajemen
Depositing User: deni d irawan
Date Deposited: 29 Jan 2015 01:03
Last Modified: 29 Jan 2015 01:03
URI: http://repository.unand.ac.id/id/eprint/21939

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