ANALYSIS TAM (TECHNOLOGY ACCEPTANCE MODEL) OF MOBILE INTERNET (M-INTERNET) USERS (Case Study: Economics Faculty Students in Andalas University)

Marina, Anna (2010) ANALYSIS TAM (TECHNOLOGY ACCEPTANCE MODEL) OF MOBILE INTERNET (M-INTERNET) USERS (Case Study: Economics Faculty Students in Andalas University). Other thesis, FAKULTAS EKONOMI.

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Abstract

The objective of this research is to evaluate the M-internet users (college students) with TAM method with direct or indirect influences in Economics Faculty, Andalas University. This research has been conducted for 4 months from December 2009 to March 2010. The population of this survey comprised the students of Economics Faculty in Andalas university. There are 5 variables in this research, they are: Attitude toward M-internet, Intention to use M-internet, Perceived usefulness, Perceived ease of use, and Perceived playfullness. Then the data obtained from respondents are analyzed by using SPSS and PLS (Partial Least Square). Based on the result, it is found out that the reliability and the validity supported of TAM instrument for analyze M-Intemet acceptance. As expected, the relationships between PEU, PU, PPF, ATT, and ITU were positive, which was consistent with prior TAM research showing that TAM is a good model for evaluating intention and actual use of IT. The two unexpected finding were the path of Perceived Playfulness (PPF), Attitude (ATT) and Perceived Usefulness (PU), Intention to use (ITU), which were not supported in this research.

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