Siti , Fatimah
(2014)
PENGARUH STORE ATMOSPHERE (SUASANA TOKO)
TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA
TOKO BUKU GRAMEDIA PADANG.
Other thesis, Universitas Andalas.
Abstract
No Alumni Universitas SITI PATIMAH No Alumni Fakultas
BIODATA
a). Tempat/Tgl lahir: Kampung tongah, 5 Oktober 1985 b). Nama Orang
Tua: Tamrin, Nurbeah c). Fakultas: Ekonomi d). Jurusan: Manajemen
e). No. Bp: 0910525221 f). Tgl Lulus: 3 Mei 2012 g). Predikat Lulus:
Memuaskan h). IPK: 2,86 i). Lama Studi: 2 tahun 10 bulan j). Alamat
Orang Tua: Kampung tongah Rao, Pasaman timur
PENGARUH STORE ATMOSPHERE (SUASANA TOKO) TERHADAP KAPUTUSAN
PEMBELIAN KONSUMEN PADA TOKO BUKU GRAMEDIA PADANG
Skripsi S1 Oleh: Siti Patimah, Pembimbing: Alfitman, SE, M.Sc
Abstrak
The purpose of this study was to determine the effect of store atmosphere (atmosphere
stores) to the buying decision konusmen the Scholastic Bookstore Padang. Sample of this
research is the consumer who has ever bought a book at the Scholastic Bookstore Padang.
Source of data used in this study is the primary data that is by distributing a questionnaire. The
analysis used was multiple linear regression analysis.
From the regression results found that together, and partial store atmosphere (the
atmosphere of the store) in the form of the exterior, general interior, store layout, and interior
displays affect consumer purchasing decisions on the Scholastic Bookstore Padang.
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