THE IMPACT OF PROMOTION ON SALES PERFORMANCE OF TIRE AT PT. KARYA SUKA ABADI PADANG.

Ariani, Annestie (2009) THE IMPACT OF PROMOTION ON SALES PERFORMANCE OF TIRE AT PT. KARYA SUKA ABADI PADANG. Other thesis, FAKULTAS EKONOMI.

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Abstract

Presents the previous research of proinotion activities, this research purpose to examine the impact of promotion on sales performance of company. The promotional mix that used in this research are: advertising, sal6s promotion, publicity and personal selling. The research objecl is PT. Karya Suka Abadi as the primary distributor of Goodyear tire in West Sumatra. The data is analyzed by some statistical tests: Correlation Test, Deteminant Coefficient Test, and Hypothesis Testing. The findings are expected to give contribution to the company in increasing the knowledge about the effect on promotion toward sales performance- lt is also expected that this research could give theoretical contribution about the concepts of promotion in small and medium companies and increasing the researches knowledge about marketing and promotional mix.

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