FITRIA, LISYA (2009) THE IMPLEMETATION OF MARKETING COMMUNICATION STRATEGY AT UDA CS HOLIDAYS TOUR AND TRAVEL. Other thesis, FAKULTAS EKONOMI.
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Abstract
This Research is aimed to identify the implementalian of marketing comunication strategy at Uda CS Holidys Tour and Travel. marketing cammunication emphasize the benefits of harnessing synergy across multiple media to build brand equity of products and serttices. This research using analysis qualitative method and data were collected from these research using purposive sampling. Populations in this research are tour and travel agent in Padang, and the sample is Uda CS Holidays Tour and Travel. Result from this research show' that Uda CS Holidays Tour and Travel just implement four offive marketing communication.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Unit atau Lembaga: | UNSPECIFIED |
| Depositing User: | KREATIF zulka hendri |
| Date Deposited: | 18 Feb 2011 10:34 |
| Last Modified: | 18 Feb 2011 10:34 |
| URI: | http://repository.unand.ac.id/id/eprint/6974 |
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